Module 1: Introduction to Digital Marketing
Understand the digital marketing landscape, strategies, and core concepts.
Module 2: Website Planning & Optimization
Learn website structure, UX, SEO basics, and conversion optimization.
Module 3: Search Engine Optimization (SEO)
Master on-page, off-page, and technical SEO to rank on Google.
Module 4: Search Engine Marketing (Google Ads)
Create, manage, and optimize PPC campaigns using Google Ads and analytics.
Module 5: Social Media Marketing (SMM)
Run campaigns on Facebook, Instagram, LinkedIn, and YouTube effectively.
Module 6: Content Marketing & Strategy
Plan and create engaging content for blogs, videos, and social media.
Module 7: Email & WhatsApp Marketing
Learn automation tools, segmentation, and campaign performance tracking.
Module 8: Analytics & Performance Tracking
Use Google Analytics, Search Console, and Meta Insights for reporting.
Module 9: influencer Marketing
Monetize digital platforms through partnerships, promotions, and collaborations.
Module 10: Digital Marketing Strategy & Tools
Develop 360° strategies using Canva, ChatGPT, SEMrush, and other tools.
Tools You’ll Learn
Google Ads
Facebook Ads Manager
Canva
WordPress
Mailchimp
Google Analytics 4
Google Tag Manager
SEMrush
Ahrefs
Hootsuite
Buffer
Courses Offered
